Imagine you’re in a room with several friends at one table. You can hear them talking and joking over there, their voices loud and excited. Meanwhile, there’s something important the person sitting next to you wants to tell you, but it’s so hard for them to get across with the extra voices in the background. This is essentially how your page is like when you first make it. You’ve got no likes or shares, and nobody interacting with you at all.
It can seem as if there are hundreds of other pages out there that can attract people to come and see them, leaving you in the dust. But it’s not just the pages that have been around for a long time who can attract people – you too, yes YOU, can attract more people to your page by following some quick tips.
1. Give Yourself A Headstart
The faster way to get people to listen to you is by already having some attention on your page. The more likes, shares, and comments you have before you post something new, the more likely people are to see it.
You can give yourself a headstart by having liked or shared other pages beforehand. As the social media experts at www.socialproof.xyz explain, the more followers you have, the better your site engagement is. Consequently, that will make it easier for new people to see your page and like it.
You can also like or share the pages of your friends, family members, and acquaintances. This way, they will see your page and be encouraged to return the favor. And even if they don’t like it back, you still might get to attract people who were referred by them! It’s a win-win for everyone involved!
2. Diversify Your Platforms
Having a page on Facebook isn’t enough, and having a Twitter account doesn’t guarantee you’ll get followers. This is where the real challenge lies – making yourself look reliable on multiple platforms.
Creating content across different platforms means that your page will be heard by more people. Search engines always prioritize websites with content on more than one platform, so the chances of new people finding you increase exponentially if you have a Twitter account and a YouTube channel, for example.
Even if you don’t have money to invest in web hosting fees and equipment, you can still attract traffic by posting content on sites like Instagram, Tumblr, and Pinterest. The key is just to have something to show wherever you are.
3. Create A Community
A community is a group of people who have something in common. Whether that’s a shared interest, a similar demographic, or just a dedication to content made by you, forming a community around your page makes it stand out from other pages on the internet.
An easy way to do this is to interact with your followers. When you create opportunities for community engagement, people will see what you’re talking about and talk back. This is usually done by having a good sense of humor, creating content that is relatable to people, and making sure all your posts are on-topic. A call to action of sorts, such as asking people to like your page in the comments down below, can also help get more likes and shares.
If you want to go the extra mile for community engagement, try hosting an event or contest that people can sign up for. Reward them with some personalized content that they can share on their own social media pages.
4. Know Your Audience
The number one mistake people make when trying to attract more people is creating content for themselves, not for those who end up seeing it. People don’t like the feeling of being talked down to or preached at, and that can cause them to stop liking your page altogether.
You need to figure out what your target audience is interested in and deliver that. You can even ask them what they want to see next. In the beginning, make sure to check the statistics for your page. That way, you’ll be able to see profiles of people who like and share your posts and videos. This is very important because the demographics of those profiles will show what kind of materials they respond best to.
By making yourself relatable and approachable, more people will be likely to follow your page, interact with what you post, and spread the word. If you can get even one person to like or share your content, you’ll be well on your way to building the following that you need.
Building an online presence can be exciting, but it doesn’t come without challenges. The good news is that there are plenty of ways to attract people to your page. What matters is the need to have a presence across platforms, know your audience, and engage them in conversation that they’ll want to share with others. Don’t shy away from the resources that are available to you online. Stay positive, be reliable, and have fun with it!