What is a Freelance Proposal? - PRR Computers, LLC

by Andrew Turkhurst
2 years ago

Successful freelancers know how important it is to learn and master skills to be a good salesperson. Especially when it comes to the skill of writing a successful proposal. Effectively way to introduce yourself as a knowledgeable professional who understands your clients’ needs is the best way to win contracts with clients. Especially it is relevant to new freelancers without an established reputation or high score confirming the successful implementation of the tasks.

What Freelance proposal template is about

A freelance proposal is a formal document (or presentation) that freelancers usually draft and send to potential clients after an initial kick-off meeting in which the overall goals of the project have been discussed. The purpose of such a proposal is to outline the basic details and deliverables of the project along with your proposed solution for how you will achieve the client’s goals.

For the client, such proposals help set expectations for the project and emphasize your worth. For freelancers, a well-written proposal can help a prospective client ultimately decide whether or not to hire you.

Structure of a good sample

A freelancer’s proposal should be treated as a job offer letter. It should address directly with the client, offer solutions for the issues raised in the statement of work, and demonstrate how your expertise can help resolve the client’s needs and issues. 

The essential key elements that should be included in a proposal are as follows:

  • Greetings. Some clients will include their names in the statement of work. Use that name in the greeting section because it ensures that the client notices that you have read the entire statement. It also makes the sample more personal.
  • Introduction. Here, the spirit and tone of your freelance proposal can be set.  A meaningful introduction is a part that catches the client’s attention and defines the key points from the statement of work right from the start. The mistake many freelancers make is that they start a job proposal with a list of rewards, some of which have nothing to do with the statement of work.
  • The main part. The main part of the proposal should describe how you can implement the client’s request in a way that no one else can. It is recommended to describe similar projects you have worked on.
  • Conclusion. It may be tempting to think that your main part is enough to help you get the job. However, your freelance proposal needs a conclusion that binds everything together. The conclusion should state your desire for a follow-up conversation.

Design of the proposal

If you really want your Freelance proposal template to stand out, you should consider a template with an eye-catching beautiful design. No one doubts that a good picture is worth more than a thousand words. Thus, an aesthetically pleasing proposal can decide whether or not to win a client. The good news is that there are many apps and services that make this process easier.

PandaDoc is an online platform that combines technical and legal frameworks to provide strong authentication as well as proof of consent for digital documents. This tool provides its services to many freelancers. PandaDoc offers many templates and fonts for stunning proposals that are created easily and in minutes.

Writing a successful proposal is the first step to gaining a client’s trust. Keep in mind that it is recommended to contact the client a few days after you’ve submitted your proposal. This is to see whether the client has any questions about the document received. Freelancers who actively communicate with clients are more likely to get the assignment they want than those who send a proposal and are completely unresponsive.


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