The Hidden Factors That Could Be Hurting Your Website's Ranking - PRR Computers, LLC

by Andrew Turkhurst
1 year ago
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A webmaster’s worst dread is realizing that all of their hard work has been for naught due to a sudden dip in SEO ranks. Are you amongst them? So, remember to breathe! You are not alone.

Every website has experienced or will experience a decline in ranks. Although you can’t escape it, you can surely minimize its consequences.

There are many different reasons why rankings can drop. This article explains both the apparent and less obvious ones.

Your Website Hasn’t Yet Been Indexed by Google

Like every other search engine, Google collects data from zillions of websites into a single, easily accessible database known as an Index. Employees are unable to manually index the vast number of web pages that need to be done each day.

Instead, they make use of cutting-edge software known as web crawlers. These web crawlers visit many websites and examine their data. They start by looking at your primary website, then they click on any hyperlinks on your page and report their findings to Google.

However, if Google doesn’t have a record of you, you won’t appear in any of the search results. Because of this, it is necessary to employ someone who is knowledgeable and has expertise in order to discover undiscovered prospects for development, design methods for search engine optimization, and assure long-term growth that is sustainable. Just as the folks at www.mikemckearin.com explain, by using SEO, you may boost your organic SERP rankings, increase your organic traffic, and raise your conversion rate and trustworthiness with your consumers. An improved search engine optimization strategy may radically alter how your website functions and open up many new doors for your company.

You Might Want to Improve on “User Intent”

When entering a request into a search engine, a user’s primary intention, also referred to as “User Intent,” is known as search intent. Informational, commercial, navigational, and transactional search intentions are typical categories.

Say, for illustration, that you wish to prepare some greens for dinner. But you need to eat right away because you are hungry. So you go online and type “fast broccoli recipes” into Google. As a result, search intent needs to play an important part in your strategy if you want to be successful in SEO and digital marketing today. 

SEO no longer relies on selecting a few traffic-generating keywords and liberally distributing them all throughout content. Today, SEO focuses on the data connected with such terms. If the information you give is relevant to what users are looking for, Google’s ranking system will recognize this and boost your position in the search engine results pages (SERPs).

User Experience Is Poor

Is it simple to use your website? If the response is “no,” then the only person to blame is you.

Google favors websites that are simple for consumers to navigate. As a result, be sure that your website is well-designed and has enough pertinent information about your company and what you do.

In reality, it was discovered that websites with bad UI/UX were penalized even though they had material of acceptable quality. Pay close attention to the content that appears differently on your website’s desktop and mobile versions.

Low Speed of Loading

In all honesty, if your website requires longer than 2 seconds to load, you’ll probably face a penalty for a slow loading time. Google doesn’t want its users to have to wait forever to access the information they require.

Page load times, which are seen as a technical concern, are quantified using a set of measurements called Core Web Vitals. Users suffer, particularly when pages take a while to open on mobile platforms or when content is moved around due to layout changes.

To identify which pages are having trouble, you can first look at the Google Search Console property. Many technical adjustments would then need to be performed. Try the free PageSpeed test if your property hasn’t been confirmed in Google Search Console yet.

Redesign of the Website

If your website has changed in the last few days, it’s likely that your position will drop simply because Google may not yet have crawled and indexed it.

Carefully crawling your website using a professional SEO tool is a must right now. Fixing technical SEO problems like crawl errors, broken internal links, and 404 pages may have a significant impact on your site’s organic search traffic.

To solve complex problems and avoid penalties, it can be crucial to check your website before search engine bots fully crawl and index it.

Not Mobile-Friendly

You must make sure your website is free of mobile and tablet bugs since they account for far more than 50 percent of overall web traffic. Use Google Search Console’s mobile usability report to identify pages that are not mobile-friendly or that have the following problems like too many clickable components together or material that is broader than the screen.

Competition

Sometimes it’s not Google, but more outside forces, like your rivals.

Keep an eye on any website updates made by your rivals. Their website may be receiving a ton of high-quality organic traffic as a result of a recent SEO ranking approach they implemented.

If they are prospering, think about examining their website to identify the greatest performing ranking element and incorporating it into your own.

Relax; a decline in your ranks or a decrease in the number of visitors does not mean the end of the world.

There is always a remedy to try, which is a positive thing to keep in mind in the event that your website’s rating ever slips. Even if it takes a lot more work and time to recover from some penalties, a strategy that takes the long view will ultimately be successful.

Confused about how to get started? Is your current staff unable to handle the intricacy of your problem? Consider working with a top SEO firm to do all of the necessary audits and debugging on your site. Professional search engine optimization (SEO) experts and savvy webmasters have helped several websites recover from Google and other search engine penalties. Your keyword rankings will rise again with their help.

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